More Authors Than Ever are Live Streaming
In previous decades, call-in radio shows paved the way for audience engagement, later inspiring TV talk shows. Today, live-streaming video has emerged as a powerful tool for authors seeking book publicity. This interactive format allows authors to connect with audiences ranging from hundreds to thousands, all while recording the session for future viewers. One of the standout features of online live streams is their accessibility; fans can join from anywhere in the world, eliminating the restrictions of traditional media tours that confine authors to a single city. It lets all authors reach international readers.
Additionally, the cost-effectiveness of live streaming cannot be overstated—it's a free way to engage with your fans. Live streaming provides authors with a unique opportunity to answer fan questions in real time. Media representatives may also attend these events, posing inquiries and writing coverage afterward. Readers have an interest in learning more about the authors behind…
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