In previous decades, call-in radio shows paved the way for audience engagement, later inspiring TV talk shows. Today, live-streaming video has emerged as a powerful tool for authors seeking book publicity. This interactive format allows authors to connect with audiences ranging from hundreds to thousands, all while recording the session for future viewers. One of the standout features of online live streams is their accessibility; fans can join from anywhere in the world, eliminating the restrictions of traditional media tours that confine authors to a single city. It lets all authors reach international readers.

Additionally, the cost-effectiveness of live streaming cannot be overstated—it's a free way to engage with your fans. Live streaming provides authors with a unique opportunity to answer fan questions in real time. Media representatives may also attend these events, posing inquiries and writing coverage afterward. Readers have an interest in learning more about the authors behind the books they love, and live streaming facilitates a more personal connection. Interacting with fans fosters a sense of intimacy, allowing for the development of virtual relationships. People enjoy meeting authors of books they like.

From a marketing perspective, the advantages of live streaming are significant. The challenge lies in attracting a substantial audience and encourage additional views after the event. Authors can host live streams regularly to build this engagement. With over five years of experience in live streaming on social media, I have developed numerous strategies that resonate well with viewers. For authors, reading excerpts or entire chapters from their books can serve as a captivating introduction. Discussing the writing process, inspiration, or what sets their work apart from others in the genre also intrigues fans. 

Nonfiction authors can utilize live streams to showcase practical demonstrations, such as cooking a recipe or providing a tutorial, thereby enhancing the appeal of their streams. Some fiction writers have hosted live streams from locations that inspired their book settings, providing a backdrop for discussion. The goal is to engage viewers with entertaining and informative content. Utilizing eye-catching titles and creating a series can enhance efforts. A well-executed live stream—complete with professionalism and presentations—can bolster an author's marketing and expand their readership base.